Vernayo
Chefcheffe
CRM ↔ ERP integration

HubSpot ↔ ERP sync across multiple sites

CRM / ERP sync and sales management

Client: Chefcheffe · Sector: French products for corporate events

HubSpot illustration — Chefcheffe
HubSpot illustration — sample view, anonymised data.
The context
Chefcheffe is a French success story, growing fast, built on a simple, elegant idea: bringing the best of French products to corporate events.
The challenge
With rising order volumes and a multi-site operation, the team needed a clear, reliable view of its activity — linking real orders, opportunities, client exchanges and management metrics, on the CRM side as well as the ERP side.
What we did
A bespoke non-native development to sync order volumes from the ERP with the CRM, and to tie that data to interactions run by phone and email. In-depth work on reporting: revenue, orders, cancellations, key accounts, sales tracking.
The result
A system that’s clearer, more reliable and aligned with operational reality: reps know what was sold, when and for which client; managers get a clear read on activity.
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