HubSpot for an international artist residency
End-to-end automation of the applicant and resident journey
Client: Château d'Orquevaux · Sector: International artist residency
- The context
- Château d’Orquevaux is an international artist residency that welcomes creators from all over the world. Its strong visibility — over 130,000 followers on Instagram — generates a high volume of applications that need to be handled with precision.
- The challenge
- Structuring and automating the entire journey, from application through payments and stay preparation: a form of more than forty questions, and a fine-grained decision model to route each profile according to its situation, its progress and availability.
- What we did
- An automated CRM and marketing system that handles applications, statuses, follow-ups, emails and payment stages — creating and updating Stripe checkouts based on the information the applicant selects. The whole thing run in English: emails, workflows and advanced conditional logic.
- The result
- A largely automated system that removes close to 2,500 manual emails a month while keeping a personal relationship with the artists — dozens of hours saved each week, on a complex journey where every detail counts.
“They helped us take our business from a basic, manual setup to a super-organized, fully automated CRM in HubSpot. Léo was incredibly helpful and really thought outside the box: since our business doesn’t fit into a standard CRM mold, his creative solutions outside of HubSpot settings were a total lifesaver. Helena is our absolute go-to for training, day to day solutions help and planning — she was always there for us during the build and remains super responsive, unflappable and reliable.”
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